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brianza district
a journey to the
heart of design
milan design week 2019
april 9-14
Terrazza di Base milano
Via Tortona, 54
The exhibition aims to introduce Brianza through one of its many excellent traditions, which has really put it on the international map: home furnishings design.

The project distinguishes six conceptual areas that tell the story of a selection of furniture, objects and complementary furnishings that were designed and developed in the area and went on to become prize-winning exhibits in the most important museums of the world and icons of design. The story unfolds through a spectacular 360° immersive projection inside a geodetic structure.

The project is part of the third edition of “Le Reti del Cuore”, a cultural sponsorship initiative based on the Art Bonus measure promoted by RetiPiù and BrianzAcque to enhance Brianza’s artistic and cultural heritage.

An exhibition as part of the project
Concept,design
and communication
Production

Credits

Research and Curation Fabrizio Barbero / Advisory and Presentation Philippe Daverio / Creative Direction Gianluca Barbero / Communication Emilia Blanchetti / Project Management Stefania Bandini, Jasmine Tavolieri / Digital Creative direction Roberto Frasca / Video Design Direction Mara Colombo / Identity & Graphic Design Carolina Caldas Flautero, Enrico Pietro Bulgarini / Media Relations Simona Seminario / Web Site Andrea Mantegazza


Thanks to

Rodolfo Dordoni / Cecilia Fabiani / Massimiliano Messina / Carlo Zocco / Francesco Zurlo
conceptual areas
DESIGNING DIMENSIONS
1
INVENTING OBJECTS
2
FORMS OF USABILITY
3
FROM THINKING TO DOING
4
DESIGNING THE ARCHETYPE
5
ORGANIC SCRIPTURES
6
1/6
DESIGNING DIMENSIONS PRECISION, GEOMETRY, SYSTEM, MODULE

Furniture and objects designed in accordance with solid, basic geometries, primary shapes and volumes.

A formal precision that originates from rational architectural thought and tends towards minimalism.

They are often developed as part of integrated furnishing systems that use modular grids for different configurations.

Tadao

Magistretti – Flou

1993
Sgabillo

Max Bill – Zanotta

1950
Mill Home

Giulio Cappellini – Cappellini

2017
Follia

Terragni – Zanotta

1934
2/6
INVENTING OBJECTS IRONY, PROVOCATION, PLAY, HYBRIDATION

Furniture and objects that in their use of highly original and innovative materials, colours and surfaces, introduce new and surprising visual codes to the domestic environment.

The formal references at the heart of these objects can be found in different worlds, where inspiration is drawn for new visual and functional hybridizations.

They tend to stimulate innovative behaviours and methods of use, generating unexpected perceptual and multi-sensory experiences.

Sacco

Gatti, Paolini, Teodoro – Zanotta

1968
Sneaker

G. Levanti – Campeggi

2006
Macaone

Alessandro Mendini – Zanotta

1985
Mezzadro

A. E P.G Castiglioni – Zanotta

1957
3/6
FORMS OF USABILITY USE, FUNCTION, TRANSFORMATION, SOLUTION

Furniture and objects that, with a careful approach to functionality, are able to satisfy specific needs, responding to the demands of practicality and comfort with simple and immediate solutions.

Formal language is suggested by those same functions, as well as the constructive logic of the parts, connecting elements and materials.

Flexibility of use and easy transformability allow for the satisfaction of specific furnishing needs of living spaces.

Concentrè de Vie

Matali Crasset – Campeggi

2013
Big

Carlo Colombo – Arflex

2010
Tou

Sakura Adachi – Campeggi

2016
Genni

Gabriele Mucchi – Zanotta

1934
4/6
FROM THINKING TO DOING DETAIL, MANUAL SKILLS, TECHNIQUE, DIGITAL

Furniture and objects designed and realised with great attention to detail, in particular to structural detail and choice of materials, in some cases outstanding examples of artisan virtuosity.

Their shape reveals a design that, although meant for an industrial product, highlights the value and care that went into their construction.

They are created by combining artisan manual skills with the use of three-dimensional digital applications.

Wooden Chair

Marc Newson – Cappellini

1992
Leggio D’Orsay

Gae Aulenti – Bottega Ghianda

2013
Side 1 e Side 2

Shiro Kuramata – Cappellini

1970
Knotted Chair

Marcel Wanders – Cappellini

1996
5/6
DESIGNING THE ARCHETYPE MODEL, MEMORY, VALUE, TRADITION

Furniture and objects as clever and critical reinterpretations of unconscious archetypes linked to the worlds of environment and architecture.

Projects such as pieces of distant memories, fragments of dreams, conceptual models of ancient uses and rituals.

Materials, details and construction techniques make them relevant today, turning them into genuine classics.

Poltrona Fiorenza

Franco Albini – Arflex

1952
Thinking Man’s Chair

Jasper Morrison – Cappellini

1988
90° Minuto

Adriano Design + CRG – Giorgetti

2016
Nathalie

Magistretti – Flou

1978
6/6
ORGANIC SCRIPTURES FORM, FLOW, TRACE, WAVE

Furniture and objects originating from processes that see pieces of furniture conceived as living organisms, inspired by the laws of biology.

This type of product is characterized by a form free of geometric constraints, like fluid and continuous writing.

The analogy between the curved design element and the human body brings these projects closer to the anthropocentric principles of the design.

June

Frank Rettenbacher – Zanotta

2016
Tuttomio

Emanuele – Campeggi

2014
Loop

Barber / Osgerby – Cappellini

1998
Tavolo Arabesco

Carlo Mollino – Zanotta

1949