a journey to the
heart of design
Terrazza di Base milano
Via Tortona, 54
The project distinguishes six conceptual areas that tell the story of a selection of furniture, objects and complementary furnishings that were designed and developed in the area and went on to become prize-winning exhibits in the most important museums of the world and icons of design. The story unfolds through a spectacular 360° immersive projection inside a geodetic structure.
The project is part of the third edition of “Le Reti del Cuore”, a cultural sponsorship initiative based on the Art Bonus measure promoted by RetiPiù and BrianzAcque to enhance Brianza’s artistic and cultural heritage.
Research and Curation Fabrizio Barbero / Advisory and Presentation Philippe Daverio / Creative Direction Gianluca Barbero / Communication Emilia Blanchetti / Project Management Stefania Bandini, Jasmine Tavolieri / Digital Creative direction Roberto Frasca / Video Design Direction Mara Colombo / Identity & Graphic Design Carolina Caldas Flautero, Enrico Pietro Bulgarini / Media Relations Simona Seminario / Web Site Andrea Mantegazza
Rodolfo Dordoni / Cecilia Fabiani / Massimiliano Messina / Carlo Zocco / Francesco Zurlo
Furniture and objects designed in accordance with solid, basic geometries, primary shapes and volumes.
A formal precision that originates from rational architectural thought and tends towards minimalism.
They are often developed as part of integrated furnishing systems that use modular grids for different configurations.
Magistretti – Flou
Max Bill – Zanotta
Giulio Cappellini – Cappellini
Terragni – Zanotta
Furniture and objects that in their use of highly original and innovative materials, colours and surfaces, introduce new and surprising visual codes to the domestic environment.
The formal references at the heart of these objects can be found in different worlds, where inspiration is drawn for new visual and functional hybridizations.
They tend to stimulate innovative behaviours and methods of use, generating unexpected perceptual and multi-sensory experiences.
Gatti, Paolini, Teodoro – Zanotta
G. Levanti – Campeggi
Alessandro Mendini – Zanotta
A. E P.G Castiglioni – Zanotta
FORMS OF USABILITY
Furniture and objects that, with a careful approach to functionality, are able to satisfy specific needs, responding to the demands of practicality and comfort with simple and immediate solutions.
Formal language is suggested by those same functions, as well as the constructive logic of the parts, connecting elements and materials.
Flexibility of use and easy transformability allow for the satisfaction of specific furnishing needs of living spaces.
Matali Crasset – Campeggi
Carlo Colombo – Arflex
Sakura Adachi – Campeggi
Gabriele Mucchi – Zanotta
FROM THINKING TO DOING
Furniture and objects designed and realised with great attention to detail, in particular to structural detail and choice of materials, in some cases outstanding examples of artisan virtuosity.
Their shape reveals a design that, although meant for an industrial product, highlights the value and care that went into their construction.
They are created by combining artisan manual skills with the use of three-dimensional digital applications.
Marc Newson – Cappellini
Gae Aulenti – Bottega Ghianda
Shiro Kuramata – Cappellini
Marcel Wanders – Cappellini
DESIGNING THE ARCHETYPE
Furniture and objects as clever and critical reinterpretations of unconscious archetypes linked to the worlds of environment and architecture.
Projects such as pieces of distant memories, fragments of dreams, conceptual models of ancient uses and rituals.
Materials, details and construction techniques make them relevant today, turning them into genuine classics.
Franco Albini – Arflex
Jasper Morrison – Cappellini
Adriano Design + CRG – Giorgetti
Magistretti – Flou
Furniture and objects originating from processes that see pieces of furniture conceived as living organisms, inspired by the laws of biology.
This type of product is characterized by a form free of geometric constraints, like fluid and continuous writing.
The analogy between the curved design element and the human body brings these projects closer to the anthropocentric principles of the design.
Frank Rettenbacher – Zanotta
Emanuele – Campeggi
Barber / Osgerby – Cappellini
Carlo Mollino – Zanotta